$223K
Monthly Rev
$1.79M
6-Mo Revenue
107,866
HubSpot Contacts
84,448
Stuck at Lead (78%)
257
6-Mo Won Deals
4.3%
Triage Close Rate
6,665
Typeform Apps
2,700→579
Opt-in→Book (21%)
1,249
No-Shows
159
Zapier Zaps
Stage 1 — Content & Traffic Sources
TikTok
@devoncnp
251.5K followers · 4.6M likes
→
X / Twitter
@devoncnp + 5 handles
49.7K followers · 6M+ impressions
→
Instagram
@devoncnp
118K followers · 61 posts
→
YouTube
@Canup + @BecomeViralMedia + @CanupFiles
329 videos indexed · 35K subs combined
→
Meta Ads
act_510731210087406
🔴 ACCOUNT BLOCKED
Meta
↓ Bio links + descriptions (UTM: ?sl=tiktok, ?sl=instagram, etc.)
Stage 2 — Landing Pages (ClickFunnels 2.0)
🌱 Organic Path (PRIMARY)
/faceless-masterclass
Free Webinar Registration
8,501 PV · 2,700 opt-ins · 32% CVR ✅
CF 2.0
↓
/seat-saved
Confirmation + Bonuses + Zoom Link
3,569 PV · 3 bonus downloads · Social follow CTAs
CF 2.0
💰 Paid Ads Path
/faceless-masterclass-v2
Paid Webinar Registration
3,637 PV · 314 opt-ins · 8.6% CVR
CF 2.0
↓
/training
VSL Page — Watch Video
9,129 PV · "Apply" scrolls UP to Typeform
CF shows 0 opt-ins (expected — Typeform captures)
CF 2.0
↓
Typeform Application
"Apply for Coaching" embedded form
6,665 total apps · 4,026 high-quality (60%)
117 apps this month (Feb 2026) · Scoring: 0-4
Typeform
↓
Calendly
Strategy Call Booking
Typeform applicants → book via Calendly → HubSpot deal
Calendly
↓ Zapier: CF Optin → WebinarJam Registration + HubSpot Contact
CF 2.0 Workshop Workflow (44,586 contacts pushed to HubSpot)
Stage 3 — Webinar (Currently Zoom, Testing WebinarJam)
Zapier
CF Optin → WebinarJam Reg
8 triggers · 4 active · 159 total zaps
Zapier
→
Zoom → WebinarJam
Live Masterclass (Sundays)
Testing WJ to reduce friction
(Zoom requires account signup)
WJ/Zoom
→
Zapier: Attended?
Track attendance → HubSpot
Attended → tag in HS
No-show → recovery sequence
Zapier
↓ Splits by: Attended vs No-Show, then by: Booked vs Didn't Book
Stage 4 — Email Nurture (HubSpot — 645 emails · 87 stale sequences · 27 active · Domain: email.becomeviral.com)
↓ Prospects book a call
Stage 5 — Call Booking (Dual System)
🌱 Webinar Funnel Booking
OnceHub
Triage Call Scheduling
Webinar attendees → Book triage call
OnceHub
Zapier: OnceHub → HubSpot + Hyros + Slack
💰 Paid Funnel Booking
Calendly
Strategy Call Booking
Typeform app → Calendly booking → HubSpot deal
Calendly
Zapier: Calendly → Slack + Hyros
Zapier: Owner Assignment
Auto-assign closer in HubSpot
Triage Owner ID → HS User
FCA Call Owner ID → HS User
Strategy Session Owner → HS User
Zapier
→
HubSpot Pipeline
CRM Deal Tracking
107,866 contacts · 15,071 deals · 4 pipelines
84,448 stuck at Lead (78%)
820 Won · 1,249 No Shows
Owners: Devon, Will, Austin, James, Jonathan, Olabode, Nick, Olivia
HubSpot
→
Zoom Calls
Triage → Strategy → Close
Recorded · Transcripts available
Zoom
↓ Deal closed → Payment
Stage 6 — Payment & Close
PayPal
Full Payment ($6,800)
Zapier → Slack + Google Sheet
PayPal
Whop
Financing / Payment Plans
Zapier → Slack + Sheet + HubSpot
Whop
Zapier: Closed Won
→ Hyros + Google Sheet
Attribution tracking complete
Zapier
→
Hyros
Revenue Attribution
Content → Lead → Sale tracked
Hyros
→
Slack
Team Notifications
Bookings · Payments · Errors
Slack
↓ Customer onboarded
Stage 7 — Customer Delivery & Success
Kajabi
5+ Hour Video Course
become-viral.mykajabi.com
Kajabi
→
Facebook Group
Private Community
~475 members · Daily group calls
→
Zoom Coaching
1-on-1 + Group Calls
5-6x/week group · 1-on-1s
Zoom
→
Monday.com
Client Success Tracking
🔴 API AUTH BROKEN
Still used for client tracking?
Sales Automation Layer (SalesKick)
SalesKick
Sales Automation System
Outflow · Double-booking prevention · Cancel alerts
↔
HubSpot
Bi-directional sync
Deals · Contacts · Owner assignment
HubSpot
↔
Google Sheets
Reporting & Tracking
Closes · Revenue · Meta campaigns
🔴 Biggest Leaks — Dual Funnel Analysis
🌱 Organic/Webinar Funnel — 79% Drop-off
2,700
OPT-INS
→ 79% LOST →
579
BOOKINGS
2,121 lost between registration & booking
#1 revenue opportunity for organic path — more impactful than any new traffic source
💰 Paid/VSL Funnel — Actually Converts Well
9,129
VSL PAGE VIEWS
→ 73% →
6,665
TYPEFORM APPS
→ 60% →
4,026
HIGH QUALITY (4+)
→ ? →
???
CALL BOOKINGS
→
820
CLOSED WON (ALL)
Paid funnel converts well at 73% PV-to-application. The leak may be between application and call booking — need Calendly data to confirm.
📊 Customer Journey Intelligence — 257 Closed Deals (Sep 2025 – Feb 2026)
257
Closed Won
$1.79M
Total Revenue
$6,963
Avg Deal
28.4d
Avg Days to Close
54.5%
Close in ≤7 Days
4.6
Avg Calls/Deal
82%
No Source URL
5.8%
Content Attributed
Devon
88 deals
$615K · 8d median
Will
63 deals
$433K · 5d median
Austin ⭐
47 deals
$338K · 1d median
James
21 deals
$146K · 3d median
Jonathan
16 deals
$111K · 4d median
Sep '25
24
$168K
Oct '25 ★
68
$472K
Nov '25
42
$292K
Dec '25
40
$278K
Jan '26
47
$326K
Feb '26 ↓
36
$254K
🔴 Attribution Blind Spot
82% of deals have NO first URL tracked. 63% show "OFFLINE" (= Zapier/OnceHub created). Only 15 deals (5.8%) have actual content UTMs.
We cannot tell what content drives revenue. CF Classic (supposedly dead) drove 87% of the 45 tracked deals.
Buyer behavior: 75% opened email, 48% clicked, avg 4.6 calls per deal. Email is the #1 nurture mechanism.
🎯 KPI Gaps & Growth Levers (Nick Fisher Delphi Analysis)
Triage Close Rate
4.3%
Benchmark: 12-15%
Fix = +$100-200K/mo
Webinar → Booking
21%
2,700 opt-ins → 579 bookings
79% leak — 2,121 lost
Stuck Leads
84,448
78% of all contacts at "Lead" stage
Bucket A: ~18-22K warm
No-Shows
1,249
Booked but never showed up
Re-book sequence needed
🔧 Nick Fisher's Top 12 Bottleneck Levers
1. Post-webinar 60s Zoom chat booking link +20-30%
2. Kill OnceHub signup friction +15-25%
3. Activate Twilio SMS follow-up 8-15% CTR
4. Re-engage Bucket A (18-22K warm leads) $54-107K/mo
5. No-show re-booking sequence
6. 3-email, 5-day re-engagement series
7. Segment 84K leads into A/B/C buckets
8. YouTube In-Stream ads $300/day test
9. Sales org optimization (closer routing)
10. Pipeline velocity tracking (daily KPI)
11. Content-to-revenue attribution model
12. Webinar replay auto-send optimization
🟢 Quick wins (Week 1-2) · 🔵 Medium-term (Week 3-4) · 🟡 Strategic (Month 2+)
CURRENT
$223K/mo
→
FIX TRIAGE (Mo 1-3)
$323K/mo
→
+ RE-ENGAGE (Mo 3-5)
$400K/mo
→
+ PAID ADS (Mo 6-9)
$500K/mo
Timeline: Nick Fisher estimates 9-12 months to $500K, not 6. Months 1-3 = triage conversion fix is #1 priority.
💀 Legacy / Dead Systems
CF Classic
facelesschannelacademy.com
62,316 contacts (separate from HS 107K)
All integrations broken
Domain down / Cloudflare error
Last sale: ~2 years ago
becomeviral.com
WordPress (by Gold Level Marketing)
ALL CTAs → go.becomeviral.com/training (CF Classic)
Should redirect to CF 2.0 funnels
Not capturing any leads — purely informational
testmaxxer.com
Returns 405 — site is down
Devon doesn't care about this domain
Old Domains
imperialincome.io · becomeviraloffer.com · brideacquisition.com
All dormant in CF Classic
Delphi AI Clone
delphi.ai/devon-canup
34.9K interactions · Unknown if driving leads
🚀 Phase 2 — Deep Analysis & Intelligence (31 subtasks)
📞 Sales Call Analysis
• Pull Zoom recordings (since 2023)
• Transcribe with Whisper/Deepgram
• Extract objections & rebuttals
• Map scripts → close rates
• Closer performance scorecards
Partially started — basic stats at /trends
🎯 Revenue Attribution (FIX 82% GAP)
• Pull Hyros data → match HubSpot deals
• Map content → lead → sale journey
• Build content-to-revenue model
• ID top-performing content by revenue
• UTM tracking audit + fix plan
Basic UTM analysis done — 94% still blind
📊 HubSpot Deep Dive
• Map all active workflows
• Email per-sequence open/click rates
• Segment 84K leads (A/B/C buckets)
• Pipeline velocity (daily movement)
• No-show analysis by source
BLOCKED: Need new API key with automation scope
🧠 Buyer Intelligence DB
• Buyer persona from 257 deals
• Common paths before closing
• Geographic & timing patterns
• Content engagement pre-purchase
• Psychology insights for content
Journey data pulled — building out
🔗 External Platform Data
• Typeform conversion analytics
• Calendly booking rates (biggest blind spot)
• OnceHub booking data analysis
• Zoom attendance rates vs bookings
BLOCKED: Need Typeform + Calendly access
❓ Still Unknown
• Monday.com (auth broken)
• Strategic Influence brand (Zapier folder, zaps OFF)
• Trustpilot auto-review asks?
• Twilio SMS — ready, never activated
• Delphi clone ROI — 34.9K interactions, revenue?