📈 Buyer Trends & Patterns
What the data says about who buys, how fast, and what they do before closing
💡 54.5% of deals close within 7 days. Speed-to-lead is everything. The faster you get someone on a call after they show interest, the more likely they close.
📧 75% of buyers opened an email, 48% clicked. Email is the primary nurture mechanism — not nice-to-have, it's essential to the close.
📞 Average 4.6 calls per closed deal. These aren't one-call closes. The sales process requires multiple touchpoints.
⚠️ 82% of deals have NO source attribution. We're flying blind on what content drives revenue. Only 15 deals have content UTMs.
📊 Monthly Trend
2025-0924 deals · $168K · 35d avg 2025-1068 deals · $472K · 51d avg 2025-1142 deals · $292K · 18d avg 2025-1240 deals · $278K · 29d avg 2026-0147 deals · $326K · 12d avg 2026-0235 deals · $247K · 3d avg Closer Scorecards
Unknown
Deals: 171
Revenue: $1180K
Avg days: 33d
Median: 7d
Avg calls: 5.0
Fast close (≤7d): 54%
Flav
Deals: 48
Revenue: $346K
Avg days: 9d
Median: 1d
Avg calls: 2.8
Fast close (≤7d): 75%
Salman
Deals: 21
Revenue: $146K
Avg days: 14d
Median: 3d
Avg calls: 6.3
Fast close (≤7d): 81%
Lindsay O'Hara
Deals: 9
Revenue: $64K
Avg days: 2d
Median: 8d
Avg calls: 4.0
Fast close (≤7d): 44%
Cameron
Deals: 7
Revenue: $47K
Avg days: 81d
Median: 6d
Avg calls: 2.5
Fast close (≤7d): 57%
🧠 Buyer Behavior Signals
Opened an email before buying192 (75%)
Clicked an email link122 (47%)
Had page views tracked33 (13%)
Attended live masterclass30 (12%)
Had 3+ sales calls50 (19%)
🔗 Attributed Content Sources (UTM)
hs_email8
channellist5
twitter4
ig3
youtubeorganic3
youtube3
hs_automation2
instagram2
fbads1
xtl1
igtl1
fb1
⚠️ 94% of deals have zero content attribution