🕵️ Intel
Competitor research, webinar recon, funnel analysis
KEY FINDING
Competitors use webinar as middle step between ad and call booking. Devon goes straight ad → call book. Biggest structural gap identified.
Competitor Webinar Tracker
Active recon — Jackson Pierce registered on all live events
| Target | Webinar | Date | Countdown | Status | Notes |
|---|---|---|---|---|---|
| Pace Morby | SubTo Masterclass | March 7, 9AM PT | Registered | pacejmorby.com/live-webinar-b — Jackson Pierce | |
| Shelby Sapp | She Sells Remote Masterclass | March 10, 8PM EST | Registered | training.shesellsremote.com — Jackson Pierce | |
| Kiana Danial | Triple Compounding Method | TBD | — | 🔍 Hunting | Finding next date |
| Devon (self-audit) | thefacelesscreator.com | Evergreen VSL | — | Auditing | Direct call-book model, no webinar step |
Funnel Comparison Matrix
Ad funnel structure vs competitors
📊
Full analysis in #proj-funnel-hack
Deep dive coming after webinar attendance March 7 + 10